Wednesday 24 February 2010

Apple App Store for iPhone 3GS Removes Adult Themed Apps from iTunes

I've been reading today about the furore that Apple have created by their arbitrary decision to ban certain apps from the iTunes app store.

As someone who has regularly downloaded iTunes apps and seen some of the content their decision to remove certain apps they deem to have adult content while leaving others seem absolutely ridiculous. If they have decided to remove all content they consider unsuitable for children then that is their choice but to make rules that allow Playboy to continue to distribute their apps while removing a bikini shop from showing their products appears crazy and having no logic.

One of the benefits of the Apple iPhone 3Gs is the wide range of apps that are available for it. The success of this strategy is demonstrated by the billions of apps downloaded over the last few years. However if developers now have no way of knowing if their apps that are approved will be removed at any whim by Apple then they are far less likely to invest time and money in the developement.

So come on Apple - get your act together. By all means limit the adult content to those who want to view it but be transparent, fair and open on the criteria you are using to determine what is acceptable or risk a backlash of disgruntled developers.

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